Niche Market Sales Tips
Selling to Body Art and Piercing Businesses
There's no question that body art and piercing businesses are major players in a growth industry -- and that makes them attractive to entrepreneurs who want to improve bottomline profits. Product quality, value and service are all important considerations – so businesses that sell to body art and piercing businesses need to review their delivery model.
Drive and diligence are excellent personality traits for sales professionals. But selling to body art and piercing businesses requires more than an impeccable work ethic.
If selling to body art and piercing businesses is your core business, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.
Niche Selling
New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to customize your approach to an underserved niche.
In the body art and piercing business industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
Direct Marketing Strategies
Direct marketing is an effective way to sell to body art and piercing businesses. The benefit of direct marketing is that it is a way to manage costs when reaching qualified prospects with targeted messaging. From a sales cycle perspective, direct marketing establishes a baseline for relationships with body art and piercing businesses that can benefit from your products or services.
The sticking point of direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Based on our experience, Experian is one of the best in the business with a reputation for supplying consistently reliable lists of body art and piercing businesses that generate sales revenue and repeat business.
Sales Incentives
In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed body art and piercing business sales targets.
Incentives don't have to break your budget -- sometimes a simple, affordable incentive that recognizes a team member's performance is more valuable than an expensive incentive that lacks recognition or prestige.
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