Niche Market Sales Tips
Selling to Berean Churches
There's no question that Berean churches are major players in a growth industry -- and that presents an opportunity to entrepreneurs who are eager to get in on the action. For adequately equipped companies, Berean churches offer a dependable channel for sales and revenues .
In today's economy, even small mistakes affect your company's bottom line and impede your selling success.
If selling to Berean churches is your core business, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.
Niche Selling
New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to customize your approach to an underserved niche.
In the Berean church industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless you have done your homework and can support your expectations with solid research.
Sales Management Tips
Sales managers can play an important role in boosting sales volumes and improving the effectiveness of your sales team.
In this industry, sales reps tend to be highly motivated performers who are accustomed to meeting ambitious sales goals. Even so, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.
Don't neglect the fact that Berean church owners value teamwork and may not respond to sales reps who seem overly disconnected from their sales unit.
Direct Marketing Strategies
Direct marketing is an effective way to sell to Berean churches. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a sales cycle perspective, direct marketing establishes a foundation for relationships with Berean churches that can benefit from your products or services.
The tricky part about direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of Berean churches that produce high conversion rates.
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