Sales Advice By Market
Selling to Art Distributors and Publishers
If your company is having trouble reaching sales targets, take a minute and take a look at our useful guide on selling to art publishing and distribution companies. To dominate in the art distribution and publishing business industry, you'll need to pay attention to the basics.
Although there is a strong market for products geared toward art publishing and distribution companies, breaking into the market can be challenging.
Companies that market to art publishing and distribution companies have to be prepared to communicate their product strengths to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to art publishing and distribution companies.
Market Aggressively
Effective marketing is an essential ingredient in the recipe for art distribution and publishing business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to be at the top of your game to capture the attention of decision makers.
A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
Strategies for Selling to Art Distributors & Publishers Business
Although there are exceptions, art publishing and distribution companies are always interested in products that help them provide a higher level of service for their clients and customers.
Cost is a constant concern, but if art publishing and distribution companies believe a new product or line of products will significantly enhance their customers' experience, the quality of your products may be more important than the price.
Businesses that sell to art publishing and distribution companies need to also recognize the fact that art publishing and distribution companies aren't necessarily the beneficiaries of their products, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.
Benefits of Networking
Networking broadens your prospect pool. In addition to raising your company's profile, it strengthens your reputation with art publishing and distribution companies.
But more importantly, a strategy that emphasizes networking dramatically boosts leads and referrals. Sometimes the leads you generate through solid networking will be leads that were otherwise hidden from your business.
Share this article
Additional Resources for Entrepreneurs