Sales Advice By Market
Selling to Antique and Estate Jewelry Retailers
Most antique and estate jewelry retailers have lean financials and demanding schedules. With a careful strategy, your business can tap into a sizable revenue base selling to antique and estate jewelry retailers.
In today's economy, antique and estate jewelry retailers are looking for quality and affordability.
The process of moving antique and estate jewelry retailers from prospects to satisfied customers isn't random. It takes intentionality from owners and managers to create a strategy that connects your products to your customer base.
Sales Management Tips
Sales managers can play an important role in boosting sales volumes and improving the effectiveness of your sales team.
In this industry, sales reps tend to be highly motivated performers who are accustomed to working under tight deadlines. However, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.
Don't neglect the fact that antique and estate jewelry retailer owners appreciate team-based sales and marketing techniques and may react negatively to sales reps who seem overly disconnected from their sales unit.
How to Find Antique & Estate Jewelry Retailer Leads
Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.
The names of antique and estate jewelry retailers you obtain through your own efforts need to be qualified through personal contact and other qualification techniques.
But the most accurate source of qualified sales leads is often a third-party lead list provider. When it comes to high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward antique and estate jewelry retailers.
Know the Competition
Companies who sell to antique and estate jewelry retailers face no small amount of competitive pressure.
Although it may not seem like it, there are many other businesses selling products that are similar to yours. Subsequently, antique and estate jewelry retailers are regularly targeted for prospecting and tend to be extremely savvy about their buying options.
By researching the competition, you gain the ability to create an effective value proposition. Although there are many ways to research your competitors, discussions with antique and estate jewelry retailers themselves may be the best source of information.
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