Sales Advice By Market
Selling to Amusement and Theme Parks
There's no question that amusement and theme parks are excellent sales targets -- and that makes them attractive to companies who have aggressive revenue targets. To dominate in the amusement and theme park industry, you'll need to closely adhere to a handful of sales fundamentals.
Over the past several years, amusement and theme parks have become high value targets in the B2B sector.
Businesses that sell to amusement and theme parks have to be prepared to communicate their product strengths to customers who are extremely knowledgeable about the marketplace. Here are some of the other things you'll need to sell products to amusement and theme parks.
Cost Analysis of Your Selling Tactics
Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes neglect cost considerations and instead, choose to invest in sales strategies that underperform in the area of ROI.
For example, even though it might be desirable to recruit an additional ten sales reps to expand your base of amusement and theme park customers, the additional labor overhead may make hiring cost prohibitive -- or at least unattractive compared to other less costly strategies.
Marketing Mix
Since it's impossible to separate sales and marketing, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and emphasize techniques to reach key decision makers.
Despite the fact that there are multiple way to market to amusement and theme parks, B2B sellers often achieve higher returns by outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of amusement and theme parks. For many businesses, these lists establish a framework for the rest of the sales cycle.
Internet Strategies
With amusement and theme parks now turning to the Internet for equipment and supplies, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Share this article
Additional Resources for Entrepreneurs