Sales Advice By Market
Selling to Advertising Art Layout and Production Services
Without a doubt, advertising art layout and production services are high value sales targets in today's marketplace. Here is the information that will help you get started selling to this market.
No one said selling would be easy. So it shouldn't come as a surprise that new customer acquisitions in this industry is a lofty ambition that demands diligence and respect.
For small businesses that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.
Niche Selling
New businesses that sell to the entire marketplace face a difficult task. A better approach is to tailor your business model to an underserved niche.
In the advertising art layout and production service industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless you have done your homework and can support your expectations with solid research.
Marketing Tips
In the B2B sector, sales and marketing are connected business activities. To succeed in the advertising art layout and production service industry, you'll need to gain a solid foothold with buyers. Leading sellers are intentional about using their marketing dollars to establish and maintain a strong industry presence. Cost is a factor, but any channel that can increase your industry profile is worth considering.
Make sure you invest in a first-rate website. These days, advertising art layout and production services frequently access vendors through online channels. An investment in an attractive and user-friendly website is a must.
Sales Incentives
Whenever possible, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed advertising art layout and production service sales targets.
Incentives don't have to break your budget -- sometimes merely acknowledging a team member's exceptional effort is more valuable than an expensive incentive that lacks recognition or prestige.
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