Sales Advice By Market
Selling to Abortion Clinics
As the market recovers, abortion clinics are timidly rebounding from the Great Recession and are positioned for investment. Don't forget that abortion clinics aren't easy sales marks -- here's what you'll need to compete in today's market.
Penetrating the world of abortion clinics can require complex sales and marketing strategies.
Businesses that sell to abortion clinics have to be prepared to demonstrate their value proposition to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to abortion clinics.
How to Sell to Abortion Clinics
Once your foot is in the door, how do you close the sale?
Like many of us, abortion clinic business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.
In some instances, your initial contact at abortion clinics you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.
Know the Competition
Companies who sell to abortion clinics face no small amount of competitive pressure.
Although it may not seem like it, there are many other businesses that sell similar product lines. Subsequently, abortion clinics are regularly targeted for prospecting and tend to be very knowledgeable about their buying options.
By researching the competition, you gain the ability to create an effective value proposition. Although there are many ways to research your competitors, interactions with abortion clinics themselves may be the best source of information.
Marketing to Abortion Clinics
Marketing strategies for abortion clinics are in a state of constant flux. Businesses that sell in this market have to be diligent about matching their approach to the latest marketing channels and technologies. Although they aren't a magic bullet, online marketing channels such as social media sites and email campaigns are rising to the fore.
In order to feed new abortion clinic leads to your sales team, you will need to identify a process for generating high quality leads. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be filtered to accommodate multiple data fields.
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