Profitable Niche Market Exit Plans
Selling an Outlet Mall
Many business leaders say that now isn't the time to try to sell an outlet mall. At Gaebler, we think it's a great time to sell an outlet mall. Here's why . . ..
In a down economy, many outlet mall sellers wait to list their businesses until they see signs that the economy has rebounded, making it difficult to accurately evaluate the number of outlet malls that are actually for sale.
To achieve your goals, you'll need to know the market as well as key business selling techniques. As a business seller, you need to go into the process with the mental goal of presenting your business in the best possible light.
Advertising Your Sale
Profitable outlet mall sales incorporate comprehensive advertising plans. However, confidentiality and other concerns can present challenges, even for sales professionals. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. Business brokers are skilled at publicizing outlet mall sales while maintaining the confidentiality that is critical to your business.
Dealing with Tire Kickers
Many prospective buyers will have a strong desire to acquire your outlet mall. The bad news is that they will lack the financial capacity to close the deal. As a seller, it's important to separate the tire kickers from the serious buyers as soon as possible. Each tire kicker is an investment of time and energy that could be poured into finding a more qualified prospect. Your business broker can offer insights about how to quickly spot tire kickers. Never provide detailed information about your outlet mall until the prospect has been qualified as a serious buyer.
Selecting a Broker
A good business broker is your best bet for a fast and profitable business sale. In the outlet mall industry, experience is a must-have characteristic for qualified brokerage. The best brokers should also come with a list of references, a demonstrable track record and a proven plan for selling outlet malls.
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