How to Sell a Niche Market Business
Selling an Exercise and Fitness Equipment Rental Business
With the economy struggling to rebound, the shadow inventory of exercise and fitness equipment rental businesses in the business-for-sale marketplace seems to be rising. That could make this the perfect time to list a successful exercise and fitness equipment rental business
Although we're optimistic about the economy, we also recognize that it takes the right strategy to sell an exercise and fitness equipment rental business in today's market.
There is no simple way to sell a business. But the most prepared exercise and fitness equipment rental business sellers are achieving fair market value and more for their companies through persistence and the application of sound selling techniques.
Sweetening the Deal
Today's exercise and fitness equipment rental business buyers expect sellers to offer concessions to persuade them to close the deal. Concessions can consist of non-cash as well as cash incentives. It's not unusual for sellers to offer non-cash incentives to help inexperienced entrepreneurs get off to a successful start. In the current economy, seller financing is becoming common in exercise and fitness equipment rental business sales. If the prospect is inexperienced or lacks credentials in the industry, you can also offer to stay with the business for a specified period of time to help the new owner get on his feet and introduce him to your network of industry contacts.
Timing the Market
Now may be the best time to sell an exercise and fitness equipment rental business. A depressed economy means lower interest rates; lower interest rates increase the number of investors willing to take a chance on exercise and fitness equipment rental businesses. Sooner or later, rates will rise, increasing the risk for prospective buyers of exercise and fitness equipment rental businesses. So we see market timing as a concern that can be easily mitigated by applying fundamental sales strategies and adequately preparing your company for buyers.
Leveraging Industry Connections
These days, exercise and fitness equipment rental business buyers are an extremely diverse group with backgrounds in and outside of the industry. To advertise your sale to the widest possible audience, consider a listing on BizBuySell.com or other top online business-for-sale listing sites. For more targeted lead generation, consider tapping into your network of industry contacts. The downside of industry networks is that it leaves your company vulnerable to exploitation by competitors. Use good sense in restricting the flow of information within the industry and focusing your efforts toward trusted industry allies.
Share this article
Additional Resources for Entrepreneurs