How to Sell a Niche Market Business

Selling an Evaporative Coolers and Supplies Business

Business sellers have diverse personal and professional goals for the sale of their companies. But no matter what you expect from the sale of your evaporative coolers and supplies business, it's in your best interest to maximize the sales price through the application of proven sales techniques.

The economy isn't the only thing that is uncertain these days. So are evaporative coolers and supplies business buyers, many of whom are waiting to pull the trigger on their next acquisition.

To sell an evaporative coolers and supplies business now, business sellers may need to apply a combination of incentives and techniques.

Average Timeframes

Hoping for a quick evaporative coolers and supplies business sale? You may be disappointed. Unfortunately, there are no hard and fast rules about the length of time your business will be on the market. Pricing plays a role in sale length, but there are no guarantees that a fairly priced business will sell quickly. Before you can list your evaporative coolers and supplies business, you'll need to invest as much as a year in preparing it for prospective buyers. Even though it's conceivable that an attractive opportunity could sell in weeks, an immediate flood of offers could indicate that the business is underpriced.

Seller Financing

Business buyers are in a capital crunch. Thanks to more stringent commercial lending requirements, sellers have become de facto lenders, providing the financing buyers need to get their feet in the door. Although 100% seller financing isn't recommended, sellers are financing up to 70% of the sale price to close deals.

Hiring an Attorney

There is no way around the requirement to hire professional legal assistance when you sell your evaporative coolers and supplies business. Competent legal counsel ensures that the sale documents are in proper order. Furthermore, a good lawyers provides the counsel necessary to navigate the tax and liability issues that surround a business sale. It's helpful to introduce your attorney to your broker to facilitate a smooth sale and a productive working relationship.

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