How to Sell a Niche Market Business
Selling an Electronic Publishing Business
Business sellers have diverse personal and professional goals for the sale of their companies. But no matter what you expect from the sale of your electronic publishing business, it's in your best interest to maximize the sales price through the application of proven sales techniques.
Business sellers are notorious for second-guessing themselves about the right time to put their companies up for sale.
Despite the conventional wisdom, we believe current economic conditions are right for selling an electronic publishing business. We'll tell you what you need to know to achieve a successful sale outcome
Legal Concerns
In an electronic publishing business sale, the Letter of Intent contains the vital elements of the deal between the buyer and the seller . If you are seeking buyer concessions, the time to address them is before the Letter of Intent is drafted. For sellers, that makes a close review of the Letter of Intent more than a formality - it's a critical juncture on the path to closing.
The Emotions of a Business Sale
Coping with the emotions of a business sale can be difficult, even under the best of circumstances. You probably have good reasons for selling your electronic publishing business now, but that doesn't make the emotions you will experience any easier. We advise sellers to discuss their feelings with family members and close friends before, during and after the sale. At the same time, it's helpful to consult with people who can help limit the influence of your emotions on negotiations and other aspects of the sale process.
Negotiation 101
There's no room for error when you negotiate the sale ofan electronic publishing business. More often than not, the person with the most knowledge will come out on top in an electronic publishing business negotiation. But before you can negotiate effectively, you need to have a clear sense of your minimum sale requirements. If you lack clarity about your goals, you're guaranteed to fall short of achieving of them. If you aren't sure what you need, put negotiations on hold until you gain a clearer understanding of your own deal parameters.
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