How to Sell a Niche Market Business

Selling an Eating Disorders Information and Treatment Center

Few entrepreneurs relish the idea of selling a business in a struggling economy. Yet eating disorders information and treatment centers continue to be sold at a brisk pace, outperforming the sales of many other types of businesses.

It's a fact: Successful business sales take time.

Undaunted by economic conditions, many eating disorders information and treatment center sellers are achieving their sale goals through deliberate sale strategies.

The Best Person to Sell Your Eating Disorders Information & Treatment Center

An unassisted business sale is a double-edged sword. Without a doubt, you have the most at stake in the outcome of your sale. That makes you the most passionate advocate for your eating disorders information and treatment center in the business-for-sale marketplace. However, your close connection to your company can also be a drawback. Nearly all sellers have an inflated sense of their company's value. At a minimum, conduct an independent appraisal of the eating disorders information and treatment center to gain an objective sense of fair market value.

Negotiation Teams

Business sellers are sometimes surprised to find themselves in the position of negotiator-in-chief. When you sell your eating disorders information and treatment center, your business brokers may or may not be willing to conduct negotiations for you. A solo negotiation is a surefire way to may a tough job even tougher. A negotiation team comprised of trusted advisors and senior business leaders is essential in helping you devise a winning negotiation strategy. More importantly, a negotiation team can serve as a sounding board -- an objective presence that prohibits your personal emotions from clouding your judgment or sabotaging your efforts to negotiate a successful deal.

Finding Prospects

Whether you know it or not, prospective buyers for your eating disorders information and treatment center are all around you. In fact, there is a good chance you already know several individuals or companies that might be interested in buying your business for a decent price. We frequently see qualified buyers emerge from the seller's network of business and personal acquaintances. In other cases, sellers take a proactive approach to finding likely buyers and contacting them directly. Competitors may seem like natural prospects and they are. The downside is that they won't pay top dollar and will probably absorb your company into their own.

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