We Need to Sell Our Company
Selling a Yogurt Shop
You've learned a lot during your tenure as a yogurt shop owner. Now the trick is to convince cautious buyers that your operation is worth the asking price.
You need to get a good price for your yogurt shop. To get there, you'll need to set realistic expectations and follow a deliberate selling strategy.
However, serious buyers also understand the value of a good yogurt shop. So for yogurt shop sellers, today's market is all about convincing buyers that the numbers make their companies worth the asking price.
What About Market Conditions?
No one plans to sell a yogurt shop in a down economy. So far, government intervention and promises that the economy is slowly recovering haven't been enough to alleviate many entrepreneur's fears. However, many business sellers don't realize that a full economic rebound can have devastating consequences, particularly if sellers who have waited to list their businesses suddenly create a glut in the business-for-sale marketplace. The simple truth is that the economy shouldn't dictate whether or not now is the right time to sell a yogurt shop. Your individual circumstances and personal goals are more influential factors in determining when it's time to put your business on the market.
Leveraging External Resources
Rarely, if ever, do owners sell a yogurt shop without outside assistance. Brokers can be an important resource for your sale, especially if you are unfamiliar with the business-for-sale marketplace. Additionally, you may want to hire professionals for legal, valuation and other functions before you put your business on the market. The early recruitment of external resources reduces your risk and results in a more predictable final outcome.
Team-Based Negotiation Strategies
Business sellers are sometimes surprised to find themselves in the position of negotiator-in-chief. When you sell your yogurt shop, your business brokers may or may not be willing to conduct negotiations for you. Negotiation is a chess game, best played with the resources and backend support of a negotiation team. Good negotiation teams support sellers, giving them insight and advice about how to overcome buyer objections and drive the process forward to a successful conclusion.
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