Niche Exit Planning Tactics
Selling a Word Churches Business
Business sellers have diverse personal and professional goals for the sale of their companies. But no matter what you expect from the sale of your Word church, it's in your best interest to maximize the sales price through the application of proven sales techniques.
Personal and professional concerns surround the sale of a Word church. In our experience, a common owner concern is how the sale will affect customers and employees.
If your exit strategy involves selling a Word church now, sellers need to make a strong case for buyers to purchase at or near the asking price.
Finding Prospects
Many sellers don't realize how many prospective buyers there are for their businesses. We frequently see qualified buyers emerge from the seller's network of business and personal acquaintances. In other cases, sellers take a proactive approach to finding likely buyers and contacting them directly. If possible, steer clear of selling to a competitor if for no other reason than the fact that competitors pay less for Word churches than other buyers.
The Case for Confidentiality
In the business-for-sale universe, publicity translates into risk. A low-key selling strategy is a low risk activity because you can control who does (and doesn't) know that your business is on the market. When and if your sale becomes public knowledge, competitors can use that information to weaken your position in the marketplace. Maintaining confidentiality isn't easy, but without it you won't get top dollar for your business. In a worse case scenario, a profitable Word church can be reduced to one that is struggling to survive. Brokers and consultants can mitigate the risk by implementing confidential sale techniques.
Broker vs. No Broker
When selling a Word church, you have two choices: Hire a broker to facilitate the sale or perform the sale unassisted. Business brokers typically charge a 10% "success fee" when they sell a business, but they also handle many of the hassles that are associated with selling a Word church. You can also expect to receive a higher sales price for your business in a broker-assisted deal.
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