Niche Exit Planning Tactics

Selling a Wholesaler and Manufacturer of Badges

Your badges business has been good to you. The next step is to position your business for the demands of the business-for-sale marketplace.

The business-for-sale market is just as frustrating for buyers as it is for sellers these days. Although there are plenty of entrepreneurs who want to buy a badges business, capital restrictions are holding them back.

Although we understand why sellers are hesitant, we're also seeing enough business sales to know that if you want to sell a badges business, you can - even in today's economy. Here's how to do it . . .

Team-Based Negotiation Strategies

Business sellers are sometimes surprised to find themselves in the position of negotiator-in-chief. When you sell your badges business, your business brokers may or may not be willing to conduct negotiations for you. Negotiation is a chess game, best played with the resources and backend support of a negotiation team. A negotiation team comprised of trusted advisors and senior business leaders is essential in helping you devise a winning negotiation strategy. More importantly, a negotiation team can serve as a sounding board -- an objective presence that prohibits your personal emotions from clouding your judgment or sabotaging your efforts to negotiate a successful deal.

The Best Person to Sell Your Wholesaler & Manufacturer of Badges

An unassisted business sale is a double-edged sword. On the one hand, no one knows your business better than you do. When it comes to earnings potential, asset condition, and other considerations, you are the world's leading expert on your company. But your knowledge and personal insights about the badges business are also the problem. You see your company's potential. But buyers don't pay for potential - they pay for current market value. At a minimum, conduct an independent appraisal of the badges business to gain an objective sense of fair market value.

Understanding Market Timing

Now may be the best time to sell a badges business. A depressed economy means lower interest rates; lower interest rates increase the number of investors willing to take a chance on badges businesses. As the interest rates rise, it will be more difficult for buyers to make the numbers work in their favor. So we see market timing as a concern that can be easily mitigated by applying fundamental sales strategies and adequately preparing your company for buyers.

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