Niche Exit Planning Tactics
Selling a Wesleyan Churches Business
The decision to sell your Wesleyan church isn't something that should be taken lightly, especially these days. If a business exit is on the horizon, you'll want to check out our suggestions for staying ahead of the market.
Selling a Wesleyan church? You'll need to be prepared to address a variety of challenges that are common in the business-for-sale marketplace.
The economy hasn't squashed the market for Wesleyan churches. Like always, unprofitable and poorly positioned businesses struggle to find buyers while sellers who have invested time and effort to prepare their sale are being rewarded in the marketplace.
Advertising Your Sale
The best Wesleyan church sales incorporate comprehensive advertising plans. But if you think advertising your Wesleyan church will be the same as running a product promotion, think again. Multiple factors complicate business-for-sale advertising, not the least of which is the fact that you don't want your competition to know that your company is on the market. The knowledge that your business is being sold almost always converts into negative PR with your customers and vendors. The best way to advertise a Wesleyan church is to enlist the assistance of a business broker who is skilled in locating and contacting prospective buyers.
Finding Wesleyan Church Buyers
It's difficult to predict where the buyer of your Wesleyan church will come from. Avoid pigeon-holing your search to a single buyer category. Although it's helpful to target promotional tactics to likely buyers, allow for some exposure to the broader market. Sellers should also recognize the value of promoting their sale in trusted business networks, carefully balancing the need for confidentiality with the promotional potential of their contact base.
Adjusting Expectations
Every business seller dreams of a fast sale and a fat payday. However, no one told the marketplace about your expectations. The outcome of your sale will be determined by market forces - not by your personal circumstances or desires. Despite your best efforts, you need to prepare yourself for the possibility of receiving less than you expected from the sale of your Wesleyan church. If price is the most important outcome, you may need to agree to seller financing or other concessions. If a fast sale is the highest priority, you may need to lower the asking price to quickly capture the attention of the marketplace.
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