Niche Exit Planning Tactics
Selling a Web Site Design Business
The sale of a web site design business can be a difficult and trying process. But with a few tips, you can keep your shirt and your sanity in the sale of your business.
The economy isn't the only thing that is uncertain these days. So are web site design business buyers, many of whom are waiting to pull the trigger on their next acquisition.
Yet what many sellers don't appreciate is that a down economy can present the perfect opportunity to sell a web site design business.
Moving On
The decision to sell your web site design business can't be made without adequate consideration of what will happen after the sale. many sellers find themselves ill-equipped to handle life after their business and fail to understand that their future plans can influence the sale process. In today's market, many buyers expect seller financing - a concession that might not be a possibility for sellers whose next step requires the entire proceeds at the time of the sale.
Sweetening the Deal
Today's web site design business buyers expect sellers to offer concessions to persuade them to close the deal. But don't limit your view of concessions to financial incentives. When you've reached your limit on price, consider offering non-cash concessions to encourage a commitment from the buyer. A limited amount of training and mentoring may seem inconsequential to you, but to a young web site design business owner, they can be critical launching points for their ownership journey.
Broker vs. No Broker
When selling a web site design business, you have two choices: Hire a broker to facilitate the sale or perform the sale unassisted. Although brokerage fees can be substantial, the right broker can reduce the amount of time your web site design business sits on the market. A highly skilled broker can compensate for his commission by selling your business for a significantly higher price than you could achieve on your own. But whether you use a broker or not, you may want to list your web site design business on BizBuySell.com and other popular online business-for-sale listing sites.
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