Niche Exit Planning Tactics
Selling a Wake-Up Call Service
Looking for shortcuts? You won't find them when you sell a wake-up call service. In this industry, a business sale takes time, effort and dedication. But with a few tips, you can keep your shirt and your sanity in the sale of your business.
Dire economic forecasts have forced many wake-up call service sellers into hibernation. Instead of listing their companies now, they're hanging back until they see signs of an economic recovery.
Many wake-up call service owners fail to receive fair market value for their businesses. With the right strategy, your sale doesn't have to end that way.
Finding Wake-Up Call Service Buyers
It's difficult to predict where the buyer of your wake-up call service will come from. Avoid pigeon-holing your search to a single buyer category. Although it's helpful to target promotional tactics to likely buyers, allow for some exposure to the broader market. Networking is another useful tool in locating buyers. It might surprise you to learn how many wake-up call service buyers emerge from conversations with peer groups, vendors, and business associations. In some cases, leads obtained through networking are preferred because they come with personal recommendations.
Finding Prospects
Many sellers don't realize how many prospective buyers there are for their businesses. Although some wake-up call service sellers advertise their businesses in general classifieds, the most successful sales are those in which professional brokers seek out likely buyers. Competitors may seem like natural prospects and they are. The downside is that they won't pay top dollar and will probably absorb your company into their own.
Leveraging Industry Connections
Today's wake-up call service buyers can be found in a variety of locations. Online business-for-sale databases like BizBuySell.com offer convenient resources for sellers interested in promoting their business to a broad prospect base. For more targeted lead generation, consider tapping into your network of industry contacts. Time and time again, successful wake-up call service sales emerge from relationships within the industry. The challenge is to leverage industry connections while keeping knowledge of the sale hidden from your competitors. Use good sense in restricting the flow of information within the industry and focusing your efforts toward trusted industry allies.
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