Advice on Niche Market Exit Planning

Selling a Telemarketing Equipment Business

Owning a telemarketing equipment business hasn't always been a bed of roses, but it's been worth the effort. The next step is to position your business for the demands of the business-for-sale marketplace.

The telemarketing equipment business-for-sale marketplace is a nuanced environment, full of pitfalls for sellers who aren't prepared for its demands.

Yet what many sellers don't appreciate is that a down economy can present the perfect opportunity to sell a telemarketing equipment business.

Tips for Working with A Business Broker

Brokerage is a mainstay of the business-for-sale marketplace. It's typical for telemarketing equipment business to rely on brokers to reduce market time and increase the final sales price. However, your broker will still expect you to materially participate in the sale of your business. Successfully brokered sales are based on solid relationships between brokers and sellers as well as the strict execution of a common selling strategy.

Leveraging Seller Concessions

It's becoming more difficult to sell a telemarketing equipment business without considering seller concessions. In a down economy sellers become bankers; an unwillingness to finance at least part of the sale of a telemarketing equipment business can translate into a dead deal. Capital is scarce, causing new entrepreneurs to rely on sellers to finance at least part of the purchase price. If you are unwilling or unable to offer financing, be prepared to offer other types of concessions to close the deal.

Sale Preparation Timeframes

There are no effective shortcuts for selling a telemarketing equipment business. Since buyers prefer to see evidence of future cash flow, you'll want to to strategically lock in cash flows and increase profits before you list the business. Next, the business will need to be documented in professional financial statements and manuals that facilitate the ownership transition. At a minimum, plan on spending six months preparing your telemarketing equipment business for the marketplace. However, to command the highest price, you'll probably need to spend one to two years preparing and positioning your business for buyers.

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