Sell a Business Tips
Selling a Sports and Fitness Instruction Business
You've learned a lot during your tenure as a sports and fitness instruction business owner. Now the trick is to convince cautious buyers that your operation is worth the asking price.
The buzz in the marketplace is that now isn't the right time to sell a sports and fitness instruction business. Consequently, sellers are holding their businesses off the market until they are sure the market will sustain their asking prices.
Armed with a deliberate selling strategy, sellers of sports and fitness instruction businesses are finding qualified buyers, even in today's tough market.
When the Sale Goes Off-Course
Many sports and fitness instruction business are tempted to save brokerage fees by selling their businesses on their own. But for every successful unassisted sale, several other sports and fitness instruction businesses sell below market value or languish on the market for years without attracting the interest of qualified buyers. Generally, listed businesses should generate interest within a few months. Lack of buyer enthusiasm or persistence indicates that something is wrong. Hire a broker and conduct a professional appraisal ASAP.
Finding Sports & Fitness Instruction Business Buyers
It's difficult to predict where the buyer of your sports and fitness instruction business will come from. So you'll need to take a diverse approach to identifying prospective buyers. Although it's helpful to target promotional tactics to likely buyers, allow for some exposure to the broader market. networking may also prove to be a valuable resource for identifying prospective buyers, but only to the extent that it can be done discreetly.
Maintaining Objectivity
Objectivity is a rare commodity in a business sale. Your estimate of your company's worth is probably skewed by your emotions and your close, personal connection to the business. In our experience, the most successful sales are ones in which the seller has made an intentional effort to remain objective and set realistic expectations. A business broker can be a valuable resource in right-sizing your expectations and preparing you for market realities.
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