Sell a Business Tips

Selling a Sports Massage Business

Many business leaders say that now isn't the time to try to sell a sports massage business. At Gaebler, we think it's a great time to sell a sports massage business. Here's why . . ..

Cutting corners never pays off, especially in the sale of a sports massage business.

Too often sports massage business sellers fail to receive fair market value for their businesses. With the right strategy, your sale doesn't have to end that way.

Business Valuation

The methods for valuing a sports massage business vary according to your business model and circumstances. However, there are generally three valuation methods appraisers use to determine your company's worth. While the income method uses anticipated revenues as a value basis, the asset method focuses on the company's capital, real estate and intellectual assets. Finally, the market method determines the worth of your sports massage business based on the sales of similar businesses in your geographic area. As a safeguard, consider conducting appraisals using variations of multiple appraisal methods. To drive up your sale price, position your sports massage business by improving variables like assets, revenue and profitability during the years leading up to a sale.

Signs You're in Over Your Head

Many sports massage business are tempted to save brokerage fees by selling their businesses on their own. Although there are exceptions, solo sales typically take longer and are less productive than brokered sales. As a rule, no business should sit on the market for more than six months without attracting the interest of at least a handful of qualified buyers. Likewise, if buyers seem to express interest but quickly exit when you quote the asking price, it's a sign that your sports massage business is priced out of the market. The remedy is professional brokerage or a consultation with more experienced sellers.

Economic Considerations

When you sell a sports massage business, there are a number of variables you need to consider. Interest rates, spending, inflation, and other variables directly influence how long your sports massage business will be on the market as well as its sales price. The truth is that perfect market conditions may never materialize. Rather than watching the economy, we recommend watching buyers and tailoring your business to meet their investment expectations. When it comes to selling a sports massage business, successful sales sales often boil down to the business itself - not the economy.

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