Sell a Business Tips
Selling a Soundtrack and Jingle Advertising Business
At first glance, an unstable economy would seem to be an unfriendly atmosphere for a soundtrack and jingle advertising business sale. At Gaebler, we think it's a great time to sell a soundtrack and jingle advertising business. Here's why . . ..
Business sellers are notorious for second-guessing themselves about the right time to put their companies up for sale.
Too often soundtrack and jingle advertising business owners cave under the pressure and settle for a lower sales price than they should. Smart sellers know the value of their companies are prepared to identify buyers who are willing to pay top dollar.
Timing the Market
Timing is everything when it comes to selling a soundtrack and jingle advertising business. Although the economy is generally struggling, low interest rates make soundtrack and jingle advertising businesses more attractive to entrepreneurs who want to get in the game. As the interest rates rise, it will be more difficult for buyers to make the numbers work in their favor. So we see market timing as a concern that can be easily mitigated by applying fundamental sales strategies and adequately preparing your company for buyers.
Business Assets
Buyers typically perform an independent appraisal of your soundtrack and jingle advertising business's physical assets. Your appraisal should occur before you put your business on the market. Without an accurate assessment of asset values it's impossible to intelligently negotiate on price. During your appraisal process, you should also note the condition of your assets. Cost-effective repairs can then be made before your list your soundtrack and jingle advertising business.
Legal Concerns
In a soundtrack and jingle advertising business sale, the Letter of Intent contains the vital elements of the deal between the buyer and the seller . By the time the deal reaches the final contract, many of its features are set in stone. So after consulting with your broker and attorney, make sure you're comfortable with the terms of the Letter of Intent. If not, everything you do to close the sale of your soundtrack and jingle advertising business may be a waste of time.
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