Sell a Business Tips

Selling a Satellite Television Services Business

Maybe you're counting on your satellite television services business to be a stepping stone to your next big business venture. Maybe it's your retirement fund. Either way, you need to maximize the price it gets in the business-for-sale marketplace.

You won't find any magic formulas for selling a satellite television services business, especially while the market is struggling to overcome the perceptions created by a down economy.

For sellers who are willing to perform adequate sale preparation, the numbers make satellite television services businesses a solid investment for qualified buyers in the business-for-sale marketplace.

Sweetening the Deal

Seller concessions sweeten the deal for buyers and are a necessary fixture in a sluggish economy. Concessions can consist of non-cash as well as cash incentives. When you've reached your limit on price, consider offering non-cash concessions to encourage a commitment from the buyer. If you aren't familiar with typical satellite television services business concessions, consult with a professional to learn how you can build incentives into your deal.

Broker vs. No Broker

When selling a satellite television services business, you have two choices: Hire a broker to facilitate the sale or perform the sale unassisted. Although brokerage fees can be substantial, the right broker can reduce the amount of time your satellite television services business sits on the market. You can also expect to receive a higher sales price for your business in a broker-assisted deal.

Finding Prospects

Many sellers don't realize how many prospective buyers there are for their businesses. Although some satellite television services business sellers advertise their businesses in general classifieds, the most successful sales are those in which professional brokers seek out likely buyers. Competitors may seem like natural prospects and they are. The downside is that they won't pay top dollar and will probably absorb your company into their own.

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