Business Exit Planning
Selling a Motion Picture Advertising Business
You've invested time, effort, and creativity into building your motion picture advertising business. But the hard work isn't done yet. Before you can make a graceful exit, you will have to invest yourself in your business sale.
You won't find any magic formulas for selling a motion picture advertising business, especially while the market is struggling to overcome the perceptions created by a down economy.
Armed with a deliberate selling strategy, sellers of motion picture advertising businesses are finding qualified buyers, even in today's tough market.
Preparing Your Motion Picture Advertising Business for Sale
The outcome of a business sale is largely determined prior to a market listing. Successful motion picture advertising business sales begin with a comprehensive strategy that incorporates planning, preparation and market positioning. Even though it may take years to adequately position your motion picture advertising business, the amount of preparation you perform will have direct correlation on asking and sale prices. But your efforts to improve your company's position and profitability will only be effective if you invest similar effort into the preparation of accurate financial statements for buyers.
Working with a Professional Accountant
Accountants lay the financial groundwork for a business sale. From a seller perspective, an accountant can offer personal financial assistance, especially when it comes to handling the disposition of sale proceeds. A professional audit can ease buyer concerns and amp up the value of your financial presentation. In certain instances, it may be appropriate to ask your accountant to vet the financials of prospective buyers, run credit checks or even structure the terms of a seller-financed deal.
Buyer Concessions
Sellers aren't the only ones who can make concessions in a business sale. In many instances, sellers can request buyer concessions. Often, buyer concessions represent financial incentives that the seller receives in exchange for providing a non-cash benefit (e.g. training, financing, etc.. Asset exclusions, retained ownership shares and long-term contracts with another of the seller's companies can also be leveraged to extract concessions from buyers.
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