Business Exit Planning
Selling a Marketing Agencies and Counselors Business
Is the economy still a little shaky for a business sale? Sure it is. Yet marketing agencies and counselors businesses continue to sell at a brisk pace, regardless of the economy.
The marketing agencies and counselors business-for-sale marketplace is a nuanced environment, full of pitfalls for sellers who aren't prepared for its demands.
Most marketing agencies and counselors businesses are good business opportunities, a fact that is not going unnoticed by today's discerning buyers.
After the Sale
The way you exit your marketing agencies and counselors business is just as important as the way you sell it. The transition to the new owner, the distribution of sale proceeds and other issues can weigh heavily on sellers. Ideally, these and other post-sale details should be addressed early on. But if you haven't dealt with them yet, it's important to have a frank conversation with the buyer, your broker and other professionals as soon as possible.
Negotiation Teams
It's not unusual for marketing agencies and counselors business sellers to feel overwhelmed when they negotiate the sale of their business. But although you will responsible for negotiating terms with buyers, you should never approach negotiations without support. A negotiation team comprised of trusted advisors and senior business leaders is essential in helping you devise a winning negotiation strategy. More importantly, a negotiation team can serve as a sounding board -- an objective presence that prohibits your personal emotions from clouding your judgment or sabotaging your efforts to negotiate a successful deal.
Preparing Your Marketing Agencies & Counselors Business for Sale
The outcome of a business sale is largely determined prior to a market listing. Successful marketing agencies and counselors business sales opportunities leverage a long-term strategy to increase the value of the business to buyers. Everything you do to increase market share and profitability has a payoff in the final sale price of your marketing agencies and counselors business. But your efforts to improve your company's position and profitability will only be effective if you invest similar effort into the preparation of accurate financial statements for buyers.
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