Business Exit Planning
Selling a Mailing List Service
Your mailing list service is a tangible reminder of the passion and dedication you've invested in your entrepreneurial career. But the hard work isn't done yet. Before you can make a graceful exit, you will have to invest yourself in your business sale.
If you plan on selling your mailing list service quickly, prepare to be disappointed.
If your exit strategy involves selling a mailing list service in this environment, sellers need to make a strong case for buyers to purchase at or near the asking price.
What to Expect in a Mailing List Service Sale
The sale of a mailing list service can be a rollercoaster of emotions. One minute you'll be elated at the possibility of moving on the next stage of your life and the next minute you'll be nostalgic about the memories of your time at the helm of your business. Given your personal investment, you may also experience disappointment in the market's assessment of your company's value. Although it isn't easy, you can mitigate the emotional impact of a mailing list service sale by setting realistic expectations before you list your business.
The Best Person to Sell Your Mailing List Service
An unassisted business sale is a double-edged sword. Without a doubt, you have the most at stake in the outcome of your sale. That makes you the most passionate advocate for your mailing list service in the business-for-sale marketplace. However, your close connection to your company can also be a drawback. Nearly all sellers have an inflated sense of their company's value. At a minimum, conduct an independent appraisal of the mailing list service to gain an objective sense of fair market value.
How to Skillfully Address Buyer Concerns
Buyers can present challenges, especially during the due diligence stage. It's completely normal for mailing list service sellers to be asked pointed questions during due diligence. Avoid answering buyer concerns with vague generalities. Instead, be as specific as possible, even if it means doing additional research before offering a response. If due diligence drags on too long, your broker may need to intervene.
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