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Selling a Livestock Business
Many business leaders say that now isn't the time to try to sell a livestock business. At Gaebler, we think it's a great time to sell a livestock business. Here's why . . ..
It's a fact: Successful business sales take time.
But the good news is that there is still demand for livestock businesses that present well and offer solid earning potential.
Advertising Your Sale
Profitable livestock business sales begin with a carefully planned advertising and promotional strategies. However, confidentiality and other concerns can present challenges, even for sales professionals. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. Business brokers are skilled at publicizing livestock business sales while maintaining the confidentiality that is critical to your business.
The Case for Confidentiality
Highly publicized livestock business sales are risky livestock businesssales. A low-key selling strategy is a low risk activity because you can control who does (and doesn't) know that your business is on the market. Eventually, word will leak out. When that happens, it can damage your standing with customers and vendors. Although it can be difficult, it's important to strike a balance between confidentiality and sale promotion. If confidentiality is important to you (and it should be), your best bet is to consult with a professional business broker about maintaining a confidential livestock business sale.
Tapping Into Business Networks
Today's livestock business buyers can be found in a variety of locations. To advertise your sale to the widest possible audience, consider a listing on BizBuySell.com or other top online business-for-sale listing sites. More focused prospects are typically found within industry networks. When leveraging industry relationships for sales prospects, you'll need to be cognizant of the potential for competitors to use knowledge of your sale against you in the marketplace. Even though you can expand your prospect base by shouting it from the rooftops, it's probably wise to limit the release of information to the people you trust in the industry.
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