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Selling a Life Insurance Business

Owning a life insurance business hasn't always been a bed of roses, but it's been worth the effort. Now the trick is to convince cautious buyers that your operation is worth the asking price.

You survived all the ups and downs of owning a business. Next, you'll need to prepare yourself to address the rigors of selling a life insurance business.

Selling Life Insurance - How to Start a Life Insurance Agency

What could be more rewarding than selling life insurance?

There is no simple way to sell a business. But the most prepared life insurance business sellers are achieving fair market value and more for their companies through persistence and the application of sound selling techniques.

Closing Strategies

Like it or not, prospective buyers are going to ask you to make certain concessions in the sale of your life insurance business. Concessions can consist of non-cash as well as cash incentives. In fact, many concessions have little or no financial impact, but go a long way toward making the deal more palatable to young entrepreneurs. A limited amount of training and mentoring may seem inconsequential to you, but to a young life insurance business owner, they can be critical launching points for their ownership journey.

Benefits of Third-Party Assistance

At some point, you're going to need help selling your life insurance business. Brokers can be an important resource for your sale, especially if you are unfamiliar with the business-for-sale marketplace. Additionally, you may want to hire professionals for legal, valuation and other functions before you put your business on the market. The benefit of soliciting outside assistance early is that seemingly small decisions now can have big consequences later. By consulting professionals throughout the sale of your life insurance business, you can avoid painful tax and legal complications both before and after closing.

What to Expect in a Life Insurance Business Sale

It's impossible to predict the emotional highs and lows you will experience during the sale of your life insurance business. Given your personal investment, you may also experience disappointment in the market's assessment of your company's value. Accurate expectations, a solid strategy and a strong support system can be valuable resources for coping with the personal impact of the sale.

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