Exit Planning Tips
Selling a Hypnotherapy Information and Referral Services Business
You've heard the naysayers - now isn't the time to sell a hypnotherapy information and referral services business. But what they don't know is that many entrepreneurs see hypnotherapy information and referral services businesses as a smart business investment.
It's a fact: Successful business sales take time.
In a skittish economy, hypnotherapy information and referral services business sellers can access several strategies to receive fair market value from entrepreneurs who understand the value of a good business investment.
Understanding Market Timing
Timing is everything when it comes to selling a hypnotherapy information and referral services business. A depressed economy means lower interest rates; lower interest rates increase the number of investors willing to take a chance on hypnotherapy information and referral services businesses. As the interest rates rise, it will be more difficult for buyers to make the numbers work in their favor. So we see market timing as a concern that can be easily mitigated by applying fundamental sales strategies and adequately preparing your company for buyers.
Leveraging Industry Connections
Today's hypnotherapy information and referral services business buyers can be found in a variety of locations. To advertise your sale to the widest possible audience, consider a listing on BizBuySell.com or other top online business-for-sale listing sites. For more targeted lead generation, consider tapping into your network of industry contacts. Time and time again, successful hypnotherapy information and referral services business sales emerge from relationships within the industry. The challenge is to leverage industry connections while keeping knowledge of the sale hidden from your competitors. Use good sense in restricting the flow of information within the industry and focusing your efforts toward trusted industry allies.
Preparing Your Employees
As a business owner, you want to keep you employees informed about your plans; as a seller it's in your best interest to keep your employees in the dark for as long as possible. You're concerned about confidentiality, and rightfully so. If you keep your employees out of the loop too long, it's inevitable that misinformation will filter throughout your workplace. So at some point you will have to resign yourself to the idea of telling some or all of your employees that you have listed the hypnotherapy information and referral services business on the market. Maintain a positive tone in your conversations and answer your employees questions as completely as you can without jeopardizing the sale.
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