Exit Planning Tips
Selling a Health and Wellness Programs Business
Selling a health and wellness programs business doesn't happen overnight. It takes a deliberate process to get top dollar for your company.
In a down economy, many health and wellness programs business sellers wait to list their businesses until they see signs that the economy has rebounded, making it difficult to accurately evaluate the number of health and wellness programs businesses that are actually for sale.
In order to market a health and wellness programs business now, you need to apply the right combination of preparation, strategy and common sense.
Dealing with Your Emotions
There is no easy way to say goodbye to your business. You probably have good reasons for selling your health and wellness programs business now, but that doesn't make the emotions you will experience any easier. We advise sellers to discuss their feelings with family members and close friends before, during and after the sale. At the same time, it's helpful to consult with people who can help limit the influence of your emotions on negotiations and other aspects of the sale process.
Advantages of Hiring a Broker
Brokers give health and wellness programs business sellers distinct advantages in the marketplace. Right out of the gate, brokers know how to help their clients properly prepare their businesses for a sale. More importantly, brokers have the ability to identify serious buyers and maintain confidentiality throughout the sale process. Although you will pay a fee for brokerage, it's generally worth it because the end result will be a higher sales prices and more favorable terms.
Why Confidentiality Matters
Confidentiality determines risk in the business-for-sale marketplace. A low-key selling strategy is a low risk activity because you can control who does (and doesn't) know that your business is on the market. Eventually, word will leak out. When that happens, it can damage your standing with customers and vendors. Although it can be difficult, it's important to strike a balance between confidentiality and sale promotion. If confidentiality is important to you (and it should be), your best bet is to consult with a professional business broker about maintaining a confidential health and wellness programs business sale.
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