Exit Planning Tips
Selling a Health Associations Business
We hear from a lot of business owners who are timid about listing their health associations business. Despite the mood of the market, we think there are still opportunities to receive a good price for your health associations business. Here's what you need to know . . .
It's a fact: Successful business sales take time.
Undaunted by economic conditions, many health associations business sellers are achieving their sale goals through deliberate sale strategies.
Emotional Considerations
It's impossible to predict the emotional highs and lows you will experience during the sale of your health associations business. The emotions of a sale are complicated by the fact that it may take time to locate the right buyer and the final sale price may be less than you think your health associations business is worth. Although it isn't easy, you can mitigate the emotional impact of a health associations business sale by setting realistic expectations before you list your business.
Maximizing Sales Price
A successful health associations business requires an investment of both time and money. Many sellers find that hiring a business broker makes the demands of a sale much more tolerable. If you try to sell your business without a broker, your time will be consumed by the details of the sale. Subsequently, you'll be distracted from the demands of your auto supply store, business will suffer, and the sale price you receive for your company will be dramatically reduced. For a lot reasons, a decision to hire a broker is almost always the right decision, especially for sellers who need to receive top dollar for their health associations businesses.
Why Confidentiality Matters
Confidentiality determines risk in the business-for-sale marketplace. A low-key selling strategy is a low risk activity because you can control who does (and doesn't) know that your business is on the market. Eventually, word will leak out. When that happens, it can damage your standing with customers and vendors. Successful sales walk a fine line between total confidentiality and aggressive promotion. Brokers and consultants can mitigate the risk by implementing confidential sale techniques.
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