Exit Planning Techniques By Market
Selling a Flower Growers and Shippers Business
Think flower growers and shippers business sales have dwindled to a standstill? Think again. Although final sales prices vary, the best sales combine strategy and hard work to achieve desired outcomes.
You won't find any magic formulas for selling a flower growers and shippers business, especially while the market is struggling to overcome the perceptions created by a down economy.
The business-for-sale market is extremely dynamic. That's why we think it's important for flower growers and shippers business owners to know that it's possible to sell a business in any economy. You just need to know your buyers and structure the deal accordingly.
Advantages of Hiring a Broker
A good broker can offer several benefits to business sellers. First, business brokers are in tune with the realities of the market and are skilled at helping owners make their businesses attractive to premium buyers. More importantly, brokers have the ability to identify serious buyers and maintain confidentiality throughout the sale process. Brokerage isn't cheap. But even though you can spend as much as 10% of the sale price on a good broker, you'll likely achieve decent ROI through an improved final sale price.
Maintaining Objectivity
Objectivity is a rare commodity in a business sale. Your estimate of your company's worth is probably skewed by your emotions and your close, personal connection to the business. Although it may be a hard pill to swallow, you need to find a way to introduce objectivity into your sale. Many sellers create a negotiation team to minimize the effect of their personal emotions on negotiations. More importantly, this team can perform a reality check on your expectations for the sale.
Dealing with Tire Kickers
Unfortunately, many of the prospects you will encounter aren't serious buyers. As a seller, it's important to separate the tire kickers from the serious buyers as soon as possible. Each tire kicker is an investment of time and energy that could be poured into finding a more qualified prospect. If you aren't sure what to look for in a serious buyer, ask your broker for advice. Never provide detailed information about your flower growers and shippers business until the prospect has been qualified as a serious buyer.
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