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Selling a Coupon Redemption Business
Few entrepreneurs relish the idea of selling a business in a struggling economy. Yet coupon redemption businesses continue to be sold at a brisk pace, outperforming the sales of many other types of businesses.
You need to get a good price for your coupon redemption business. To get there, you'll need to set realistic expectations and follow a deliberate selling strategy.
The business-for-sale market is extremely dynamic. That's why we think it's important for coupon redemption business owners to know that it's possible to sell a business in any economy. To improve sale outcomes, you will simply need to tailor your coupon redemption business to today's buyers.
Finding Prospects
Many sellers don't realize how many prospective buyers there are for their businesses. Although some coupon redemption business sellers advertise their businesses in general classifieds, the most successful sales are those in which professional brokers seek out likely buyers. Competitors may seem like natural prospects and they are. The downside is that they won't pay top dollar and will probably absorb your company into their own.
Seller Financing
The shortage in today's marketplace isn't interested buyers -- it's capital. Banks and other lending institutions aren't eager to lend to unproven and undercapitalized coupon redemption business buyers regardless of the business's potential. Rather than abandon their plans entirely, many buyers are pursuing finance concessions from sellers. Although 100% seller financing isn't recommended, sellers are financing up to 70% of the sale price to close deals.
How to Work with Business Brokers
Brokerage is a mainstay of the business-for-sale marketplace. Brokerage is particularly common in the coupon redemption business-for-sale market, where aggressive selling strategies are the norm. But a good broker doesn't relieve your responsibility for contributing to the sale process. Like it or not, you are going to be an integral player in the sale of your coupon redemption business. Successfully brokered sales are based on solid relationships between brokers and sellers as well as the strict execution of a common selling strategy.
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