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Selling a Christian Counselors Business
Market perceptions play a role in your ability to sell a Christian counselors business. Yet great values are always received well in the business-for-sale marketplace. All it takes is a strategy to identify solid prospects and convert them to buyers.
Dire economic forecasts have forced many Christian counselors business sellers into hibernation. Instead of listing their companies now, they're hanging back until they see signs of an economic recovery.
Too often Christian counselors business owners sell for a price that is well below market value. With the right strategy, your sale doesn't have to end that way.
Realistic Expectations
Emotions run high during the sale of a Christian counselors business. Your estimate of your company's worth is probably skewed by your emotions and your close, personal connection to the business. Although it may be a hard pill to swallow, you need to find a way to introduce objectivity into your sale. Consider recruiting a team of objective professionals to help manage your expectations as you prepare and negotiate the sale of your business.
When to End Negotiations
Negotiations have a way of dragging on forever. There are countless details that need to be hammered out before a Letter of Intent can be prepared and the process can move on to the due diligence stage. As the seller, you'll be on the front lines of negotiation and will need to know when it's time to bring negotiations to an end. In a Christian counselors business sale, a stalled negotiation can be an indication that the deal is dead. At this point in the process, an awareness of negotiation parameters really pays off. If the buyer is unwilling to accept your minimum demands, it's time to end negotiations and move on to the next prospect.
Hiring an Attorney
It's obvious that you're going to need to hire an attorney to finalize the sale of your Christian counselors business. A good lawyer serves a variety of functions during the process. In addition to reviewing the letter of intent, sales contract, and other documents, your attorney should be capable of advising you about due diligence and the tax consequences of the sale. In some cases, an attorney may also provide assistance in securing long-term leases or vendor contracts to make your Christian counselors business more attractive to buyers. If you don't know an attorney with experience in the business-for-sale market, ask your broker for a referral.
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