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Selling a Caviar Business

We hear from a lot of business owners who are timid about listing their caviar business. Despite the mood of the market, we think there are still opportunities to receive a good price for your caviar business. Here's what you need to know . . .

Business sellers are notorious for second-guessing themselves about the right time to put their companies up for sale.

Despite the conventional wisdom, we believe current economic conditions are right for selling a caviar business. We'll tell you what you need to know to achieve a successful sale outcome

Brokerage Benefits

There are many reasons why hiring a broker makes sense in caviar business sales. Right out of the gate, brokers know how to help their clients properly prepare their businesses for a sale. Even more, the best brokers have a track of record of discreetly identifying likely buyers and contacting them on your behalf. Brokerage isn't cheap. But even though you can spend as much as 10% of the sale price on a good broker, you'll likely achieve decent ROI through an improved final sale price.

Preparing Your Employees

As a business owner, you want to keep you employees informed about your plans; as a seller it's in your best interest to keep your employees in the dark for as long as possible. You're concerned about confidentiality, and rightfully so. But sooner or later, employees will begin to suspect that something is up, especially when you start parading prospective buyers through the business. Consider informing your key employees first, followed by the rest of your workforce later in the process. Maintain a positive tone in your conversations and answer your employees questions as completely as you can without jeopardizing the sale.

Family Issues

Many sellers embarked on their caviar business sale without adequately considering the impact it will have on their families. Whether you realize it or not, your caviar business has been an important part of your family life. The sale of the business will likely result in new family dynamics. Subsequently, selling a caviar business often begins with a family conversation and a mutual decision to move on the next stage of life.

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