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Selling a Catalogs and Brochures Business

In any market, there are sellers and then there are serious sellers. We'll give you the tools you need to be taken seriously when you decide to sell your catalogs and brochures business.

We're seeing a high volume of shadow inventory in the business-for-sale market.

Success is a factor of preparation, execution and a keen eye for the market. Since your future goals depend on the outcome of your sale, you'll need to have your head in the game from Day One.

Family Issues

Many sellers embarked on their catalogs and brochures business sale without adequately considering the impact it will have on their families. Unfortunately, families often experience turmoil during a sale even when the primary owner is convinced it's the right decision. As a seller, you need to be sensitive to your family's feelings about the sale and make an effort to keep them informed about the process. To keep the family intact, the sale of a catalogs and brochures business should allow opportunities for all family members to share their feelings and offer input about the sale process.

Equipment and Inventory Concerns

It's incumbent on buyers to commission their own appraisal of your catalogs and brochures business's real assets. Most sellers, however, conduct a pre-sale appraisal to gain an accurate gauge of asset value prior to negotiations. Without an accurate assessment of asset values it's impossible to intelligently negotiate on price. During your appraisal process, you should also note the condition of your assets. Cost-effective repairs can then be made before your list your catalogs and brochures business.

Sale Documents

In a catalogs and brochures business sale, the Letter of Intent contains the vital elements of the deal between the buyer and the seller . If you are seeking buyer concessions, the time to address them is before the Letter of Intent is drafted. For sellers, that makes a close review of the Letter of Intent more than a formality - it's a critical juncture on the path to closing.

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