Niche Market Exit Planning Tips

Selling a Bottled and Bulk Water Retail Business

There's a right way and a wrong way to sell a bottled and bulk water retail business these days. With little room for error, your business sale has to feature the flawless execution of concepts that are driving today's business-for-sale marketplace.

The bottled and bulk water retail business-for-sale marketplace is a nuanced environment, full of pitfalls for sellers who aren't prepared for its demands.

At Gaebler, we think waiting for the economy to rebound is a mistake for many business owners. Selling a bottled and bulk water retail business isn't easy, but we believe sellers can achieve their goals in any economic environment.

Tips for Working with A Business Broker

Brokerage is a mainstay of the business-for-sale marketplace. Brokerage is particularly common in the bottled and bulk water retail business-for-sale market, where aggressive selling strategies are the norm. But a good broker doesn't relieve your responsibility for contributing to the sale process. Like it or not, you are going to be an integral player in the sale of your bottled and bulk water retail business. Successfully brokered sales are based on solid relationships between brokers and sellers as well as the strict execution of a common selling strategy.

Preparing Family Members

Since your business was a family affair, your family members should also be involved in its sale In many cases, we find that even though business owners are equipped to handle their ownership exit, their family members are having a hard time letting go of the business, especially if family life has revolved around the demands of the bottled and bulk water retail business. As a seller, you need to be sensitive to your family's feelings about the sale and make an effort to keep them informed about the process. Subsequently, selling a bottled and bulk water retail business has to include ample communication and shared decision-making.

Sweetening the Deal

Today's bottled and bulk water retail business buyers expect sellers to offer concessions to persuade them to close the deal. But don't limit your view of concessions to financial incentives. When you've reached your limit on price, consider offering non-cash concessions to encourage a commitment from the buyer. In the current economy, seller financing is becoming common in bottled and bulk water retail business sales. If the prospect is inexperienced or lacks credentials in the industry, you can also offer to stay with the business for a specified period of time to help the new owner get on his feet and introduce him to your network of industry contacts.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary