Good Business Books
Renegade Marketer V Magnetic Sponsoring
Written by Jay Shapiro for Gaebler Ventures
If you're in network marketing you've probably heard of Renegade Marketer and Magnetic Sponsoring -- but which e-book program has the edge?
The Renegade Network Marketer by Ann Sieg and Magnetic Sponsoring by Mike Dillard are both e-books with a lot to offer the network marketer.
First let's look at the latter, Dillard's Magnetic Sponsoring: One of the most valuable aspects of Magnetic Sponsoring is the Building on a Budget section. Here Dillard includes information on the best way to employ free or really dirt cheap promotional methods of what is known in Network Marketing circles as 'attraction marketing'. In addition there's the online community set up by Mike which is also a great source of info about the attraction-based advertising model. Network marketing teams can really benefit from Dillard's e-book but... before you dash off to buy it, let's take a quick look at what The Renegade Network Marketer has to offer.
The Renegade Network Marketer by Ann Sieg is one of the books recommended by Mike Klingler in his Renegade University course.
This book emphasized many of the same concepts that are highlighted in Magnetic Sponsoring. However, the material provided by Sieg feels more accessible to the reader. It's also put together to appeal to a far wider audience than that of Magnetic Sponsoring.
It makes an ideal introduction book for newcomers to Network Marketing and Ann Sieg is careful to give a detailed account of the attraction model and how it works. Both the authors write in a very human way and their individual personalities are woven into the books. In a sense this will have an effect on the preferences readers have for one book over the other. Sieg might appeal to one sort of audience while Dillard's tone will chime in with another. Ann Sieg lays focus on the many frustrations and challenges that can arise with the conventional models or Old School ways of Network Marketing.
Ann gives personal accounts of the obstacles she herself experienced in the industry and explains the methods she used to overcome these struggles: namely by using attraction marketing. By contrast Mike Dillard pushes the point of self-development and becoming an Alpha Networker. There is something about his work that would likely appeal to the young male demographic. This is no bad thing, in fat it is sound advice. It's highly recommended that fledgling Network Marketers develop their 'business presence' as they are growing their network marketing businesses online. However, conjuring and maintaining the required levels of self belief can be tough when you've not yet raked in the big money.
In short, Ann Sieg's book The Renegade Network Marketer has wider audience appeal and it does offer the most detailed material on Internet Attraction Marketing. With Sieg you get a program that's perfect for beginners. It's good value too so at a fraction of the cost of the advanced courses available the start-up networker can launch without it costing them a fortune.
In truth it's a tough call choosing between The Renegade Marketer and Magnetic Sponsoring. Both Sieg and Dillard have extensive knowledge of the world of network marketing and as a result each has a lot to offer. It's just that the Sieg book has broader appeal and the information in it is a tad more accessible than that in Dillard's.
Jay Shapiro is a freelance writer based in the UK. Jay has a particular interest in the emotive aspects of the entrepreneur's character. "Alongside the nuts and bolts of business, the character of the person is often the ingredient responsible for success."
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