Point of Sale Marketing

Point of sale displays that grab prospective customer attention as they are contemplating making a purchase might be the key to increasing your sales. You cannot be there to make the sale, but your point of sales display can be!

Point of sale marketing (a.k.a. point of purchase marketing) is the talk of the marketing. But what exactly is it? And how can it improve your company's bottom line? We've got the info you need about this effective and popular marketing strategy.

As a retailer, you know that there's no better time to sell something than when somebody is already in a buying mood. Point of sale marketing puts products in customers' line of sight at the right moment. Here are a few tips for converting point-of-sale marketing into cash in your register.

The product you make is rock solid but retailers don't seem to be giving your products much respect. If you're in that situation, it's time to expand your point of sale marketing materials and get them out to market ASAP.

Point of sale displays aren't the only effective form of point of sale marketing. From videos to creative packaging, manufacturers provide a broad range of resources designed to help retailers market point of sale merchandise. Here are a handful of ideas based on actual manufacturer-provided resources.

All point of sale displays are not created equal. We take a look at some of the more common types of point of purchase merchandising displays and offer suggestions about how your store can use them to maximize point of sale revenues.