Entrepreneurial Selling

Outsourcing Your Telemarketing to Canada

Written by Rayzelle Forrest Young for Gaebler Ventures

This article explains how to make use of Canadian telemarketing agencies to run your telemarketing campaign. Learn about what features to look for when partnering with a call center.

Telemarketing can be an effective method for making sure your business is a success.

If done correctly, this form of marketing can bring in an abundance of business and revenue. If you have a well established telemarketing campaign that requires a lot of telemarketers you may want to think about outsourcing to Canada. Doing this allows the productivity of your business to increase while focusing on a more direct approach to the other aspects of running your company. Here are steps you can take to get the ball rolling with your telemarketing outsourcing to Canada.

Select Independent Partner

You want to partner with a company that blends in with the image of your business as a whole. The outsourcing company should be an extension of your business and the way it's run. Telemarketing call scripts should be tailored to the goals of your marketing campaign.

Choose Quality Technology

Since the call center is out of your home country, you need to make sure the sound quality is superb. In addition to the sound quality, make sure the outsourcing agency makes use of state of the art communication technology. This will allow them to hold and transfer functions without dropping calls and losing customers. If they specialize in telemarketing more than likely they are using this type of system.

Look For Monitoring Features

As the owner of your business it is ultimately your responsibility to see to it that things are being ran properly. Look for a call center that allows business owners to randomly monitor calls. This way you can listen in on a call to ensure your company is being represented in an image that is agreeable with you and your business standards. Most if not all telemarketing outsourcing companies in Canada will have this feature.

Request Call Reports

Request call reports on a daily basis in order to see how well your telemarketing campaign is performing. This will allow you to see what areas you may need to improve in or whether or not you need to continue with the campaign at all. Telemarketing agencies should have no problem providing you with this information.

Choose Coverage Appropriately

If your telemarketing campaign is international then you want to make sure the agency you choose has sufficient coverage in the appropriate areas. If it's just a nationwide campaign then make sure the agency has access to all states, including Alaska and Hawaii. Most Canadian call centers have a vast range of coverage and will be able to accommodate your business needs.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.

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