Business Card Advice

Ordering MOO Cards

Looking for the next big thing in business cards? They're called MOO cards and they could represent a powerful new wave of promotional tools for some small business owners.

In the right hands even an average business card can be a highly effective networking tool.

But when you take the business card concept and supercharge it, your business cards have the potential to become irreplaceable connections between your customers and your company.

Leveraging the trend toward image-driven communication, MOO cards offer high quality business cards printed in full color on both sides. Instead of limiting your business card to contact info and a few key points about your company, MOO lets you visually display products and other assets that can make an impression on potential clients or contacts.

With MOO, you can either choose from a selection of design templates or create your own design using your own graphics and photos. Other features of the MOO system include:

• Short print runs. One of the nice things about MOO is that you don't have to print hundreds of cards at a time. MOO is capable of producing short runs (a minimum of 50 cards) at a reasonable price. If you don't use a lot of business cards or if the information on your business card might change in the near future, you won't find a higher quality card with short run print options.
• "Printfinity". MOO users have the option of having a different image printed on the back of each card. In other words, if you order 100 cards, it's possible to have them printed with 100 different images on the back. For businesses with multiple products, "printfinity" lets you feature several product choices within a single batch of business cards.
• Cost. MOO cards aren't the cheapest business card option on the market. But they aren't the most expensive option, either. Full color printing on both sides is a standard feature with all MOO cards. The smallest print run of 50 cards starts at around $22 and bulk discounts are available.

As you might expect, MOO cards are a big hit with the creative small business crowd. Photographers and graphic designers go nuts for MOO's easy-to-use format and image-driven approach. However, MOO is also starting to gain a foothold among other small business owners. Rather than relying on simple text, store owners and service providers are increasingly using the flipside of their MOO cards to highlight samples of their products and services.

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