How to Accept Donations Online
Online Giving Tools for Nonprofits
Smart nonprofits are tapping into the power of collecting online donations. We discuss online donation solutions that can improve nonprofit fundraising results.
Today's leading small business owners know the value of online tools and resources.
To compete effectively, you need to go where your customers are -- and in the twenty-first century, consumers are increasingly choosing online channels as the primary way to connect with their favorite brands.
Following the lead of their for-profit peers, nonprofit organizations are quickly discovering the power of online connection tools. By leveraging feature-rich websites, SEO strategies, social media and other online assets, nonprofits are successfully forging connections with their supporters.
With ecommerce platforms becoming more common in the business community, the nonprofit community has struggled to identify solutions that facilitate the collection of online donations. Until recently, this has meant settling for awkward adaptations of business-specific ecommerce tools and SaaS solutions.
Developments in Charitable Ecommerce
The demand for effective online giving solutions has led to the emergence of a fresh crop of ecommerce solutions designed specifically for nonprofits.
For example, Nadanu Technologies, an early innovator in the field, has recently released an online platform called MyCharityBox. Intended to mimic the physical donation process, MyCharityBox includes several web-based features that are essential for forward-thinking nonprofits:
- Convenient User Interface. The small business community has learned that if there is one thing online consumers demand, it's an easy-to-navigate user interface. MyCharityBox streamlines the online giving process by providing donors with simple, point-and-click navigation tools and other friendly features.
- Multiple Campaign Customization. One of the nice things about MyCharityBox is that it allows nonprofits to present donors with multiple giving opportunities. A single nonprofit can post multiple campaigns, customizing each campaign to reflect the organization's brand, mission and messaging.
- Social Media Tie-Ins. In the current technology environment, serious online marketing and productivity tools simply must include tie-ins to social media sites. MyCharityBox gives nonprofits the ability to connect their giving pages to popular sites like Facebook, Twitter and LinkedIn. These tie-ins equip donors to become advocates for the nonprofit's brand and giving campaigns.
- Administrative Tools. MyCharityBox is a SaaS solution. But instead of charging nonprofits a monthly fee, nonprofits are charged 3.5% + $0.25 per donation. However, many nonprofits can recover this fee through the use of administrative tools that include donation processing, tracking, reporting, billing and other features.
By embracing tools like MyCharityBox, your nonprofit organization can implement a powerful online giving platform. The end result will likely be streamlined operations and a much more productive donor program.
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How is your nonprofit organization using the Web to streamline operations and raise funds? What questions do you have regarding how to accept online donations? We welcome your questions, comments and advice on this subject.