Small Business Technology News
New York Online Marketing Firm Makes SEO Focused Acquisition
Written by Jenna Weiner
Published: 5/24/2011
Merger connects online marketing firm and SEO service.
ProfitFuel, an SEO service for U.S. small businesses, was recently acquired by online marketing firm Yodle.
The acquisition will allow Yodle to serve a much broader set of clients who have smaller budgets but still want their marketing performance measured.
"With ProfitFuel, Yodle is doubling down on its approach of providing a clear ROI to the local advertiser, delivered through a combined 450 person sales and client service team," said Court Cunningham, Yodle CEO. "ProfitFuel's dedication to customer results and sales excellence made it a natural fit with Yodle."
ProftFuel's service helps small business news improve its visibility on major search engines, according to The Statesman. Partnering with New York-based Yodle will greatly expand their reach.
David Rubin, CEO of ProfitFuel, explains that merging with Yodle will maximize the company's potential for future clients, employees and shareholders.
PaidContent adds that many small businesses oppose online marketing because there's more risk involved for them in ad spending. However, agencies typically don't have the means to manage these accounts because of the limited money the companies spend.
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