Small Business Marketing News
Twitter Use Among SMBs Doubles Between 2009 And 2010
Written by Jenna Weiner
Published: 3/7/2011
Small business use of Twitter more than doubled during 2010.
According to a recent survey from BIA/Kelsey and ConStat, small businesses are Tweeting more often, yet they remain present in the print world.
In small business news, the "Local Commerce Monitor-Wave 14" report found that Twitter use among SMBs more than doubled from the third quarter of 2009 through the fourth quarter of 2010 to reach 19 percent.
However, this increase was not marked by a coinciding drop in the usage of print yellow pages. During this period, investment in print yellow pages remained static at 29 percent.
While Twitter experienced a large jump in SMB use, it is still lagging behind industry giant Facebook, which 48 percent of respondents reported using for marketing. Total use of social media is expected to increase as well, with 46 percent of SMBs planning increased investment in the channel.
This figure agrees with a separate survey from The American Marketing Association and Duke University's Fuqua School of Business that found social media spending is expected to jump to 9.8 percent of marketing budgets over the next 12 months.
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