Small Business Marketing News
Most Consumers Use Daily Deal Sites For Gifts
Written by Jenna Weiner
Published: 7/11/2011
On the fence about daily deal sites? Maybe the latest consumer use stats will change your mind.
While deal sites have brought mixed news for small businesses, a new survey from PriceGrabber, a part of Experian, shows that 59 percent of consumers use a daily deal site for holiday or special occasion gifts.
About 60 percent of respondents said they use the sites to buy gifts for Christmas or Hanukkah, while 59 percent said they use the sites to buy a gift for birthdays. An additional 23 percent said they plan to purchase anniversary gifts using daily deal sites.
PriceGrabber survey results found that 31 percent of consumers purchase one to four deals per month and 15 percent buy one or more per week. About 63 percent of consumers polled in the survey said they spend 30 minutes or less sifting through local deal sites.
Shoppers surveyed said they want to see savings, but 37 percent said they don't have a specific savings requirement. About one-fourth of those who responded said they want to save 25 to 49 percent on a deal.
A July 2 post on TechCrunch by Vinicuis Vancanti said that in order for small businesses to succeed on daily deal sites, they need to surprise and delight the customer, offer an incentive for them to come back, collect their information to send out notifications and discount only the first session.
"If small businesses focus on creating the right structure for their daily deal to increase overage and execute on the daily deal experience to increase return rates, daily deals can become a very attractive marketing option," Vancanti writes.
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