Small Business Marketing News
Local Initiative Reinvests In Pennsylvania Community
Written by Jenna Weiner
Published: 5/24/2011
The Buy Local Network program offers ways for Fayette County, Pennsylvania, residents to give back to their community.
A program aimed at keeping spending local and supporting small business news will be discussed by Scottdale, Pennsylvania, representatives on Tuesday, according to the Daily Courier.
The Buy Local Network program, managed by the Fay-Penn Economic Development Council, is a stimulus initiative that encourages citizens to support the local economy in Fayette County, according to the website for the Fay-Penn Economic Development Council.
"It's a whole program focused on how can we reinvest and invest in our local community," Bob Junk, Fay-Penn local economy manager, tells the news source. "There is no membership cost."
The program includes drawings, networking and discount cards. Junk adds that it's not a one-shot ad, but rather a 365-day program that directly drives people to businesses on a daily basis. The discount cards will cost $7 to purchase.
In addition, Fay-Penn is in the process of building a website for the BLN, and currently has ad spots on radio, in print, social media and at least seven different TV stations.
In a concerted effort to support locally run businesses, national chains will not be permitted to participate in the program.
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