Media Planning

Advertising is big business and there are thousands of ad sales reps competing for your advertising dollars. Instead of falling for a slick sales pitch, consider some of the factors that go into the development of a winning media plan.

Video marketing is one of the coolest and really effective ways to market your services, products or business itself. There are plenty of ways it can be done. Read on to dig into more detail about video marketing:

As advertising plays a vital role in the success of your product's sales, this marketing strategy should be well planned and implemented on time.

Monitoring your own advertising efforts is time-consuming enough. But monitoring your competitors' advertising? It's something you might want to think about if you're looking for ideas about where to advertise.

It's possible to muddle through the process of choosing where to advertise on your own. But the big question is, why would you? Media planners streamline the process, help you make smart advertising decisions, and can negotiate for better rates.

Small business owners rarely feel equipped for the tasks of advertising and media planning. But success could be closer than it seems -- if you take steps to avoid a handful of common media planning mistakes.