Small Business Marketing

Marketing with Voice Broadcasting

Written by Rayzelle Forrest Young for Gaebler Ventures

This article gives advice on how to use voice broadcasting as a form of business marketing. Learn about the advantages of using this as a tool for mass communication in order to reach customers and potential customers.

If you're a business owner then you already know that marketing is imperative to the longevity of your company.

The purpose of marketing of course is to get and keep as many customers as you can. In any business, more customers means more money. Often times coming up with effective and innovative ways for marketing your business can be a challenge. If this has been the case for you then you may want to add voice broadcasting to your list of marketing methods.

Voice broadcasting is a great way to reach a large amount of people with just one phone call. This mass communication marketing tool allows you to send a voice message to your current and potential customers via telemarketing but without the hassle of having to pay a bunch of employees. All you have to do is take a few simple steps to get your voice broadcasting marketing campaign set up. Here is how it's done.

Pre-Record A Message

Pre-record a marketing message with the voice broadcasting company that you choose to use. Your message should be one that excites and entices your customers and potential customers to do business with you. A good way to use this method of marketing is to inform customers about company promotions such as two for ones, half off sales or whatever other discounts and specials your company is offering. This type of information always peaks the interest of buyers and encourages them to do business with you.

Choose Customers To Call

Choose your list of customers that you want the system to call. Your list should consist of current customers as well as customers who fit into the demographics of your target market. Don't waste your calls on people that you know aren't interested in your products or services. This is like throwing away money.

Select Calling Time

Select the time of day you want the automated system to make the call. Usually some time in the evening between 7:30 and 8 p.m. is good, particularly for businesses whose target market are working class people. At this time in the evening, families are generally home from work and done with whatever other family activities they may be involved in. Once you've done this, the system will do the rest of the work for you.

Using voice broadcasting is a great way to make sure your message gets delivered. You don't have to worry about flyers and postcards being tossed in the trash nor do you have to worry about anything getting lost in the mail. This makes it more cost effective and it's much faster and easier to do. It's also a nice way for your customers to be able to hear a live voice and establish a personal way to communicate with them. This feature make voice broadcasting a great method to market your business.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.

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