Niche Marketing Tactics
Marketing an Universal Joints Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own an universal joints business, exceptional marketing may well be the determining factor in your long-term survival and success.
A snazzy logo, glossy brochure and must-have brand merchandise mean nothing apart from a robust marketing strategy.
By leveraging today's best marketing techniques, any universal joints business can achieve greater marketing dominance through strategic marketing and robust value messaging
Consider New Advertising Channels
The number of advertising options to choose from can be overwhelming. Traditional advertising mediums like print ads, billboards, TV & radio commercials, are still popular in many industries and business sectors. But for universal joints businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, universal joints businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Contests
You've seen the contest concept in action, even if it wasn't used in an universal joints business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why universal joints businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not universal joints businesses can benefit from marketing strategies that leverage communities and networks. To establish a solid community base, you may want to begin with a direct mail campaign using mailing lists obtained through top-end list providers. Using these lists, you can perform a direct mail initiative to invite prospects to participate in online brand community mechanisms.
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