Niche Marketing Tactics
Marketing an Ultraviolet Equipment and Products Business
The value and earning capacity of an ultraviolet equipment and products business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
It's a misconception that small businesses can't compete with larger companies when it comes to marketing.
Strategic marketing tactics can help small ultraviolet equipment and products businesses remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Leveraging Print Ads
Print advertising has been a marketing staple for ultraviolet equipment and products businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your ultraviolet equipment and products business in print. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar ultraviolet equipment and products businesses, it could be a sign that you're out of touch with the marketplace. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Promotional Calendars
Sloppy marketing programs have no place in growing ultraviolet equipment and products businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
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